Karl Sangster, Print and Data Processing Manager at firstMailing in Huntingdon is answering questions on the General Data Protection Regulation (GDPR) that is on its way next year.
What is GDPR?
It’s a strict set of new legal regulations designed to avoid data breaches and reinforce the Data Protection Act and you will need to comply. The UK’s decision to leave the EU will not affect the commencement of GDPR.
What does this mean for your business?
If you hold, maintain or process any personal or sensitive data you have to ensure this data isn’t breached by misuse, loss or unauthorised 3rd party access. This ruling also demands an opt-in system for your contacts/prospects so you will only be able to market to existing customers and only those contacts that have specifically agreed to receive your marketing materials.
What qualifies as personal data?
- HR Records
- Customer Lists
- Contact details
- IP addresses
How do you manage the potential risk or misuse of your data?
- Know where your data is held
- Create a system to monitor data
- Restrict third party access
- Limit who has access to that data
How can firstMailing help?
We can provide data storage and processing on your behalf which complies with GDPR
From your data, we can advise those registered on the Mailing and Telephone preference registers.
As a mailing and fulfilment house, we can produce all traditional mail and online marketing campaigns on your behalf.
What to do next?
Act now! Mail your contacts encouraging them to opt-in so you can still advertise to your contacts in the future.
If you would like further information on how firstMailing can help with GDPR, then email email@example.com or call one of the team on 08456349522 to discuss GDPR in more detail.