Blog

What is a Loyalty or Membership Card?
In Marketing, a loyalty or membership card is normally a plastic or paper card similar to a credit card that identifies your customer’s details and can be used as customer points or rewards card.

What industries are best suited to Membership or Loyalty card schemes?
Football or sports clubs, use them as stadium access cards or to provide membership discounts on customer merchandise purchasing.

Supermarkets, enhance customer loyalty by offering membership points or product discounts to retain business.

Retail stores, incentive’s your customers to earn points by making frequent purchases whilst your organisation builds up a database of everyone that comes into the store.

SME’s – Say thank you & generate repeat business
What are the advantages of Loyalty & Membership Cards?
Improve your marketing technique – Use them as a marketing tool, make your customers feel valued and unique, reward your customers to retain business.

Depending on your industry, a personalised membership card can be of huge benefit to your organisation. By raising brand awareness it can generate extra business and build long lasting relationships with new and existing customers. Being able to track data means you can monitor their spending habits and then be more targeted in your marketing towards them.

firstMailing has the necessary skills to produce, personalise, match and fulfil your membership packs.

If you would like further information on how membership or loyalty cards might be of benefit to your business then email info@firstmailing.co.uk or call one of the team today to discuss in more detail.

These are the 2 options available when deciding on the colouring of your printed materials

Digital printing only offers full colour (4 colour process) printing whereas offset Litho printing offers either 4 colour process or spot colour printing.

What is Full colour or Four colour process printing?

Full colour or otherwise known as Four Colour process is when the form of printing combines dots in different percentages from each of the 4 colours Cyan, Magenta , Yellow and Black, which are also referred to as CMYK, to create a range of colours.

What are Spot Colours?

Litho printing allows for any colour to be mixed and printed as a “spot colour” or also referred to as a pantone colour.

Spot colours are where the ink is precisely mixed from a wide range of colours and put into the press as a one off colour. There is a pantone matching system which gives each colour a PMS number.

What are the advantages of Spot Colour Printing?

When printing as spot colours it gives the colour a much more solid and consistent look but can be a more expensive process.

Printing Lingo

When quoting and describing the printing process you might have heard or seen shorthand terms to express how many colours are applied. Here is an explanation of some of the most common terms

4/1 means one side of the piece is printed in 4 colour process but the other side only receives one ink colour. More commonly black but can be considered as a spot colour so it is best to make this clear.

4/4 means both sides of the printed piece are printed in full colour process.

4/0 means one side of the piece is printed four colour process where the other side is left completely clear of print.

1/1 means both sides are printed with one ink colour again this is usually black but can be a specific spot colour

1/0 means one ink colour to one side only, again usually black with the reverse side is left blank.

2/0 usually means there are 2 spot colours to one side with the reverse side left completely blank. Again, needs more clarification when quoting and discussing spot colours.

firstMailing have the necessary skills to offer advice and print your marketing materials. If you would like further information then email info@firstmailing.co.uk or call one of team today to discuss in more detail.