Personalisation
To drive higher responses from your campaign, your communication should be designed to target the right message to the right person, this develops better brand engagement, relationships and loyalty.
With so little time to get your customers’ attention and make an impact, personalised communications really do matter.
Improve customer engagement
The recipient should feel special and valued, but don’t overdo things.
It’s not just all about personalised text. Image association is also effective when making reference to prior purchases, relevant events or places and products that meet their profile.
When it comes to customer engagement, personalisation goes a long way.
Make it personal
At firstMailing we have the equipment to personalise many different products in a variety of different ways.
- Inkjetting of addresses or targeted messages onto poly or brochures
- Carrier sheets, postcards, envelopes and one piece mailers
- Laser printing letterheads or donation forms
- Digital printing variable text and images
- Thermal printing and personalising membership or loyalty cards
Naked mailers
Personalisation and naked mailers go hand-in-hand. Personalised naked mailers offer:
- Reduced weight and, therefore, reduced postage costs
- Less waste
- Directly addressed (i.e. personalised)
- Low cost of production
- Immediately obvious what the product is
- Lowest environmental impact
- Very fast turnaround
Let’s talk personalisation
Contact us on 01480 450661 to discuss your personalisation needs.
- Inkjet
- Laser
- Digital
- Thermal
Key Features of our Personalisation service
What’s New:
From apprentice to sales and beyond
From apprentice to sales and beyond The thought of working with family often produces the marmite effect; some can think of nothing worse, while others will absolutely love it. For Louis Searle, the son of Stuart, First Mailing’s owner & MD, thankfully it is the latter. Having finished his A-Levels in 2018 – Business, IT and Politics – Louis took a few months out to…
The ultimate one-piece mailer with coupons
The ultimate one-piece mailer with coupons One-piece mailers can be incredibly effective for attracting and engaging customers. They can be used to promote a single product, service or solution and they can include discount coupons to entice customers to make a purchase. Although mainly used in B2C, one-piece mailers with discount coupons can still deliver a great return on investment for B2B providers. First Mailing…
