Personalisation
Improve client engagement – Make it personal
To drive higher responses from your campaign, your communication should be designed to target the right message to the right person, this develops better brand engagement, relationships and loyalty. With so little time to get your customers attention and make an impact, personalised communications really do matter. The recipient should feel special and valued, but don’t overdo things.
It’s not just all about personalised text, image association also works when making reference to prior purchases, relevant events or places and products that meet their profile.
At firstMailing we have the equipment to personalise many different products in a variety of different ways.
- Inkjetting of addresses or targeted messages onto poly or brochures
- Carrier sheets, postcards, envelopes & one piece mailers
- Laser printing letterheads or donation forms
- Digital Printing variable text & images
- Thermal Printing & personalising membership or loyalty cards
- Inkjet
- Laser
- Digital
- Thermal
Key Features of our Personalisation service
What’s New:
Investment in Data is critical to improving engagement with direct mail
Investment in Data is critical to improving engagement with direct mail Investment in Data is critical to improving engagement with direct mail. First Mailing of Huntingdon have invested in the latest software to deliver accurate address data. Ensuring data has been cleansed of bad address records and updated to be as accurate as possible meeting the criteria for Mailmark is now a realistic target. “We’ve…
