Targeted Message
Personalisation
Personalisation can drive higher response rates from your direct mail marketing campaign. By personalising your communication to target the right message to the right person, develops greater brand engagement, relationships and loyalty.
With so little time to get your customers’ attention and make an impact, personalised communications really do matter.
Improve customer engagement.
The recipient should feel special and valued, but don’t overdo things. Using the recipients name every other word will, most likley, have the opposite effect.
But, it’s not just all about personalised text, image association is also effective. Make reference to prior purchases, relevant events or places and products that meet their profile. This will show that you are invested in them as a customer, resulting in them becoming more invested in your business.
When it comes to customer engagement, personalisation goes a long way. Quality data is vital for personalisation. We can help cleanse your data to ensure it’s in the best condition before you send out your campaign. Talk to us about data management.
Make it personal.
At firstMailing we have the equipment to personalise many different products in a variety of different ways. Such as:
- Inkjetting of addresses or targeted messages onto printed brochures as well as printing on the mailpack’s wrappings (paper wrapping, poly wrapping)
- Carrier sheets, postcards, envelopes and one-piece mailers
- Laser printing letterheads or donation forms
- Digital printing variable text and images
- Thermal printing and personalising membership or loyalty cards
We have vast experience in personalising direct mail. If you would like to discuss your personalisation options and/or ideas, talk to a member of our team. We can guide you to ensure your personalisation hits the mark.
Key Features of our Personalisation Service.
