Personalisation

To drive higher responses from your campaign, your communication should be designed to target the right message to the right person, this develops better brand engagement, relationships and loyalty.

With so little time to get your customers’ attention and make an impact, personalised communications really do matter.

Improve customer engagement

The recipient should feel special and valued, but don’t overdo things.

It’s not just all about personalised text. Image association is also effective when making reference to prior purchases, relevant events or places and products that meet their profile.

When it comes to customer engagement, personalisation goes a long way.

Make it personal

At firstMailing we have the equipment to personalise many different products in a variety of different ways.

  • Inkjetting of addresses or targeted messages onto poly or brochures
  • Carrier sheets, postcards, envelopes and one piece mailers
  • Laser printing letterheads or donation forms
  • Digital printing variable text and images
  • Thermal printing and personalising membership or loyalty cards

Naked mailers

Personalisation and naked mailers go hand-in-hand. Personalised naked mailers offer:

  • Reduced weight and, therefore, reduced postage costs
  • Less waste
  • Directly addressed (i.e. personalised)
  • Low cost of production
  • Immediately obvious what the product is
  • Lowest environmental impact
  • Very fast turnaround

Let’s talk personalisation

Contact us on 01480 450661 to discuss your personalisation needs.

  • Inkjet
  • Laser
  • Digital
  • Thermal

Key Features of our Personalisation service

What’s New:

Latest News:

Introducing our new eco-friendly paper wrapping service


Introducing our new eco-friendly paper wrapping service Show your customers that you care about the environment by utilising our new and hugely popular paper wrapping service to wrap and send your direct mail campaigns. As well as boasting eco-credentials, our paper wrapping solution offers external advertising space for the products contained in the pack so you can deliver your message before your customer even opens the pack.…


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Latest Blog:

Direct mail solutions for the entertainment industry



Direct mail solutions for the entertainment industry Let’s close the curtains on the difficult year gone by, and get ready to shine the spotlight on your upcoming events, performances, conferences, exhibitions and more! The show MUST go on! We provide a range of targeted cross-media services to support the entertainment industry to bring attention to your venue, including: Barcoded tickets Distribution of promotional leaflets, brochures,…


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Latest From Twitter:

Whether you’re looking for a printing partner who can manage short runs of flyers, booklets or letters, or higher volume print runs of leaflets and brochures, we can help.

Visit our website to find out how we can help lift your ideas off the page!
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