Personalisation

To drive higher responses from your campaign, your communication should be designed to target the right message to the right person, this develops better brand engagement, relationships and loyalty.

With so little time to get your customers’ attention and make an impact, personalised communications really do matter.

Improve customer engagement

The recipient should feel special and valued, but don’t overdo things.

It’s not just all about personalised text. Image association is also effective when making reference to prior purchases, relevant events or places and products that meet their profile.

When it comes to customer engagement, personalisation goes a long way.

Make it personal

At firstMailing we have the equipment to personalise many different products in a variety of different ways.

• Inkjetting of addresses or targeted messages onto poly or brochures
• Carrier sheets, postcards, envelopes and one piece mailers
• Laser printing letterheads or donation forms
• Digital printing variable text and images
• Thermal printing and personalising membership or loyalty cards

Naked mailers

Personalisation and naked mailers go hand-in-hand. Personalised naked mailers offer:

• Reduced weight and, therefore, reduced postage costs
• Less waste
• Directly addressed (i.e. personalised)
• Low cost of production
• Immediately obvious what the product is
• Lowest environmental impact
• Very fast turnaround

Let’s talk personalisation

Contact us on 01480 450661 to discuss your personalisation needs.