While the band Aqua may well have sung that ‘Life in plastic, it’s fantastic’ for Barbie in 1997, today we are much more educated and great steps are being taken to be more sustainable in our use of plastic.
Poly wrapping is still one of the most popular direct mail solutions we offer but, you may ask, how can that be a sustainable direct mail solution for environmentally-conscious companies?
The wrapping we use for our poly wrapping solution is fully recyclable and the polythene films that we use meet the requirement of the Plastic Packaging Tax (PPT) whereby at least 30% of the wrapping is made from recycled plastic.
Of course, customers may still feel that they want a wrap that is even more eco-friendly, in which case they can opt to use wrap made from potato starch which decomposes in the waste or recycling bin.
For those customers who wish to use highly sustainable wrapping materials, our paper wrapping service is ideal. The paper has already been recycled or is from a sustainable source and it can be recycled by the recipient. The added benefit of paper wrapping is that the wrap itself can be transformed into external, on-brand, advertising space.
It’s important to remember that naked mailers – such as postcards, fliers and catalogues – are a highly sustainable solution, ideal for door drop collateral which is not addressed. Likewise, the collateral can be overprinted with the recipient’s address and posted in much the same way as envelopes or wrapped mailpacks.
Whatever your sustainable direct mail needs may be, you can be confident that by working with First Mailing – a company dedicated to becoming net zero itself – you are reducing your carbon footprint.
Ready to get started?
Contact us us on 01480 450661 to talk about how you can achieve sustainability through direct mail today. Sustainability, now that’s fantastic!
First Mailing services
We have a full range of services that you can choose from:
- Understand your data: successful campaigns are a result of being smart with your data. Need help? We can help source and supply. MORE >
- Make an impact through print: bring your direct mail campaigns to life with a variety of print colours & finishes. MORE >
- Make it personal: improve client engagement and target the right message to the right person. MORE >
- Save time and money: Decrease turnaround time by automating the process of distribution. MORE >
- Paper wrap it: eco-friendly paper wrapping is a high-speed solution for packing mail packs. MORE >
- Poly wrap it: compostable wrapping is a high-speed solution for packing mail packs. MORE >
- Fulfilment that speaks volumes: think outside the box and compile a pack that really talks to your clients. MORE >
- Connect with digital marketing: complement your direct mail campaigns with digital marketing. MORE >
- Postage: benefit from amazing postage discounts to reduce your campaign costs. MORE >
