Data
Data is a critical part of your campaign.
Ensuring the quality of your data, and its compliance to current data protection legislation has always been a priority at firstMailing. Our internal systems for the acceptance, verification and security are designed to meet the highest standards.
Ensuring the quality of your data, and its compliance to current data protection legislation, has always been a priority at firstMailing. Our internal systems for the acceptance, verification and security are designed to meet the highest standards.
How clean is your data?
Our services improve the quality of your data and give you a better understanding of it. We offer a free data audit to give you a head start. This covers full reporting on duplicated records, PAF updates, Gone away, Deceased, as well as checks against the mailing & telephone preference service.
Cleansing your data in this way, helps avoid wastage and enables us to mailsort your data to take advantage of the highest postage discounts.
Understand your data
Communications with a great design are enhanced by targeted messages, making a much more responsive and successful campaign.
Do you understand your current and prospective customers’ behaviours, attitudes & circumstances?
Using in-house software and heat mapping, we can segment and profile your data, meaning you can target them individually, differently and effectively.
Take a look at our complimentary print and personalisation services to find out how we can further enhance your campaigns.
Let’s talk data
Contact us on 01480 450661 to discuss your data needs.
- Cleansing
- Analysing
- Profiling
- Appending
- Segmentation
- Heat Maps
- Deduplication
- Mailsorting
Key Features of our Data
What’s New:
Investment in Data is critical to improving engagement with direct mail
Investment in Data is critical to improving engagement with direct mail Investment in Data is critical to improving engagement with direct mail. First Mailing of Huntingdon have invested in the latest software to deliver accurate address data. Ensuring data has been cleansed of bad address records and updated to be as accurate as possible meeting the criteria for Mailmark is now a realistic target. “We’ve…
