Data

Get it right from the start…

Data is a critical part of your campaign.

Ensuring the quality of your data and its compliance to current data protection legislation has always been a priority at firstMailing. Our internal systems for the acceptance, verification and security are designed to meet the highest standards.

How clean is your data?
Our services improve the quality of your data and give you a better understanding of it. We offer a free data audit to give you a head start. This will cover full reporting on duplicated records, PAF updates, Gone away, Deceased as well as checks against the mailing & telephone preference service. All of the above will help avoid wastage and enable us to mailsort your data to take advantage of the highest postage discounts.

Understand your data

Communications with a great design are enhanced by targeted messages making a much more responsive & successful campaign .

Do you understand your current and prospective customers’ behaviours, attitudes & circumstances?

With in-house software & heat mapping we can segment & profile your data meaning you can target them individually, differently and effectively. Take a look at our print & personalisation pages explaining how we can help you bring this to life or call one of our customer service team on 01480 450661.

  • Cleansing
  • Analysing
  • Profiling
  • Appending
  • Segmentation
  • Heat Maps
  • Deduplication
  • Mailsorting

Key Features of our Data

What’s New:

Latest News:

Investment in Data is critical to improving engagement with direct mail


Investment in Data is critical to improving engagement with direct mail Investment in Data is critical to improving engagement with direct mail. First Mailing of Huntingdon have invested in the latest software to deliver accurate address data. Ensuring data has been cleansed of bad address records and updated to be as accurate as possible meeting the criteria for Mailmark is now a realistic target. “We’ve…


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Latest Blog:

First Mailing Brochure


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Latest From Twitter:

It’s not long until Royal Mail’s ‘Covid heroes’ competition closes for entries. Get your schoolchildren designing their postage stamp, before it’s too late!

https://t.co/RuSNPKUwvB