Data
Get it right from the start…
Data is a critical part of your campaign.
Ensuring the quality of your data and its compliance to current data protection legislation has always been a priority at firstMailing. Our internal systems for the acceptance, verification and security are designed to meet the highest standards.
How clean is your data?
Our services improve the quality of your data and give you a better understanding of it. We offer a free data audit to give you a head start. This will cover full reporting on duplicated records, PAF updates, Gone away, Deceased as well as checks against the mailing & telephone preference service. All of the above will help avoid wastage and enable us to mailsort your data to take advantage of the highest postage discounts.
Understand your data
Communications with a great design are enhanced by targeted messages making a much more responsive & successful campaign .
Do you understand your current and prospective customers’ behaviours, attitudes & circumstances?
With in-house software & heat mapping we can segment & profile your data meaning you can target them individually, differently and effectively. Take a look at our print & personalisation pages explaining how we can help you bring this to life or call one of our customer service team on 01480 450661.
- Cleansing
- Analysing
- Profiling
- Appending
- Segmentation
- Heat Maps
- Deduplication
- Mailsorting
Key Features of our Data
What’s New:
Christmas 2020 is coming!
Christmas 2020 is coming!Share this! We are already seeing the increase in the run up to Christmas mail traffic so it’s important to consider your campaign drop date, and therefore getting production space booked is important. Christmas is likely to be different for all of us but it’s a time for sales promotional activity whether by direct mail or drop-drop. The weeks will pass very…
