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 8  Personalisation  Personalisation                                                                                                                               9 9
                                                                                                                                                We offer...

 Personalisation   Improve client engagement - Make it personal                                                                                         Digital

            You have so little time to get your customers attention. We talk much less these                                                          Thermal
 Personalised communications are designed to target the right   days, so personalised communications really do matter. The recipient should
 message to the right person. This results in better engagement,   feel special and valued, but don’t overdo things. It’s not all about text, image
 relationships and loyalty.  association also works when making reference to prior purchases,
            relevant events or places and products that meet their profile.
 To drive higher responses on your campaigns, bring a little   At First Mailing we have the equipment to personalise:-
 friendly & subtle personalisation into play.
                ■  Inkjetting of addresses or targeted messages onto poly or
                ■  Carrier sheets, postcards, envelopes & one piece mailers.
                ■  Laser printing letterheads or donation forms                                           DID YOU
                ■  Digital Printing variable text & images                                         ?
                ■  Thermal Printing & personalising membership or loyalty                                 KNOW...

 Discover more by speaking with our team            Better responses to
 today – 08456 349 522  +2  Targeted messages       campaigns                                    ...the Direct Marketing
                                                                                                    Association suggests
                                                                                                      that personalising
                                                                                                         a Direct Mail
                                                                                                           campaign can
                                                                                                              increase ROI
                                                                                                                 by over
 If we print it, we can   Quickly engage with
 personalise it  recipients
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