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Personalisation
       8                                                                                                                                             Personalisation           Personalisation                                                                                                                                             9 9
                                                                                                                                                                                                                                                                                                                         We offer...

                                                                                                                                                                                                                                                                                                                                  Inkjet
       Personalisation                                                                                                                                                               Improve client engagement - Make it personal                                                                                                Digital
                                                                                                                                                                                                                                                                                                                                  Laser


                                                                                                                                                                                     You have so little time to get your customers attention. We talk much less these                                                          Thermal
       Personalised communications are designed to target the right                                                                                                                  days, so personalised communications really do matter. The recipient should
       message to the right person. This results in better engagement,                                                                                                               feel special and valued, but don’t overdo things. It’s not all about text, image
       relationships and loyalty.                                                                                                                                                    association also works when making reference to prior purchases,
                                                                                                                                                                                     relevant events or places and products that meet their profile.
       To drive higher responses on your campaigns, bring a little                                                                                                                   At First Mailing we have the equipment to personalise:-
       friendly & subtle personalisation into play.
                                                                                                                                                                                        ■  Inkjetting of addresses or targeted messages onto poly or
                                                                                                                                                                                        brochures
                                                                                                                                                                                        ■  Carrier sheets, postcards, envelopes & one piece mailers.
                                                                                                                                                                                        ■  Laser printing letterheads or donation forms                                            DID YOU
                                                                                                                                                                                        ■  Digital Printing variable text & images                                         ?
                                                                                                                                                                                        ■  Thermal Printing & personalising membership or loyalty                                  KNOW...
                                                                                                                                                                                        cards





       Discover more by speaking with our team                                                                                                                                                                              Better responses to
       today – 08456 349 522                                                                          +2                       Targeted messages                                                                            campaigns                                     ...the Direct Marketing
                                                                                                                                                                                                                                                                             Association suggests
                                                                                                                                                                                                                                                                               that personalising
                                                                                                                                                                                                                                                                                  a Direct Mail
                                                                                                                                                                                                                                                                                    campaign can
                                                                                                                                                                                                                                                                                       increase ROI
                                                                                                                                                                                                                                                                                          by over
                                                                                                                                                                                                                                                                                                         300%
                                                                               If we print it, we can                                                                                Quickly engage with
                                                                               personalise it                                                                                        recipients
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