Sustainable mailing of publications

Costs of raw materials and production services are escalating. Consumers demand sustainable solutions. So, how is it possible to mail publications to subscribers in a way that is both cost-efficient and sustainable?

Poly or paper wrap?

Publications sent through the post must be wrapped to meet Royal Mail’s guidelines. Traditionally, publishers have worked with mail houses, such as First Mailing, to wrap their publications in poly wrap.

While the plastic film we use is fully recyclable, and our polythene films meet the 30% requirement of the PPT, consumers may be wary.

That’s why we invested in paper wrap technology to enclose publications. The wrap we use is fully recyclable, and the paper we use has already been recycled or is from a sustainable source, sending a positive message to send to your subscribers.

Costings

Our set up costs are low compared to many other suppliers and so both short and long-running work is suitable.

We are also able to inkjet in colour onto a paper wrap itself, allowing for logos and straplines to be incorporated onto the wrap without the need for bespoke printing.

If you have never considered using the more environmentally friendly paper wrapping option, instead of poly because your runs may have previously been too small, it’s worthwhile reconsidering.

We can also review your current costs for poly wrap if you wish to remain with the traditional service. Ask us for a free cost analysis against all aspects of your production and postage.

Postage costs

Postage is by far one of the largest costs when it comes to mailing publications, but when done correctly, you can benefit from great discounts.

We use sophisticated in-house software to sort your address data, maximising discounts for you. But also, delivery timing is crucial. We offer vastly discounted services on a range of 1st & 2nd class and economy services (4-day delivery), helping you stay within budget.