As consumer electronics brands compete for attention, the presentation of their mailpacks is just as important as what’s inside. That’s where paper wrapping comes into its own – offering a practical, sustainable and visually impressive solution for direct-to-consumer campaigns.
We recently wrapped a full-colour pack for a major consumer electronics retailer, and the response was excellent. The brand achieved standout engagement, thanks to the impact of vibrant printing, strong branding, and a sleek paper wrap that protected the contents without the need for plastic.
What made the difference? A paper wrap that wasn’t just protective – it was part of the experience. Printed edge to edge in full colour, the wrap helped build anticipation before the customer even opened the pack. No flimsy envelopes or forgettable packaging – just a confident, well-designed outer layer that enhanced the brand and protected the item inside.
Paper wrapping is particularly well-suited to the consumer electronics sector, where product launches, promotional offers and subscription boxes are common. As well as keeping items secure during delivery, it’s fully recyclable – which fits with many brands’ sustainability commitments. And with options like metallic print, camera matching for personalisation, and a choice of finishes, you can match the wrap to your brand’s tone and campaign goals.
For tech brands, retailers, and mail order companies, paper wrap offers a powerful way to impress customers from the moment the pack hits the doormat. Whether you’re mailing accessories, product guides, loyalty offers or launch material, paper wrapping ensures your delivery lands with maximum impact.
For campaigns aimed at premium customers, the wrap is just the beginning. Including targeted print content inside the pack – whether that’s a personalised welcome letter, an exclusive offer, or a high-quality product guide – reinforces the value of the mailing. These thoughtful additions elevate the unwrapping experience, turning a simple delivery into a curated brand moment. With the option to personalise both the outer wrap and the printed content inside, brands can create a highly effective, joined-up campaign that speaks directly to their most valuable audiences.
Personalise your paper wrapping for consumer electronics campaign
What are your retail or mail order plans? If you’re sending direct to consumers and want packaging that supports your brand and sustainability goals, we’d love to talk.
Contact us on 01480 450661 to find out how personalised paper wrapping could work for your next campaign.
First Mailing services
We have a full range of services that you can choose from:
- Understand your data: successful campaigns are a result of being smart with your data. Need help? We can help source and supply. MORE >
- Make an impact through print: bring your direct mail campaigns to life with a variety of print colours & finishes. MORE >
- Make it personal: improve client engagement and target the right message to the right person. MORE >
- Save time and money: Decrease turnaround time by automating the process of distribution. MORE >
- Paper wrap it: eco-friendly paper wrapping is a high-speed solution for packing mail packs. MORE >
- Poly wrap it: compostable wrapping is a high-speed solution for packing mail packs. MORE >
- Fulfilment that speaks volumes: think outside the box and compile a pack that really talks to your clients. MORE >
- Connect with digital marketing: complement your direct mail campaigns with digital marketing. MORE >
- Postage: benefit from amazing postage discounts to reduce your campaign costs. MORE >