We’re excited to announce a new development in our paper wrapping service: fully personalised outer wraps — tailored to each individual recipient.
This advancement allows our customers to take their direct mail to the next level by combining the sustainability of paper wrapping with the power of personalisation. It’s now possible to include recipient-specific information and creative content directly onto the outer wrap, creating a unique and engaging experience before the pack is even opened.
Recent Campaign: Automotive Sector
We recently produced a fully personalised campaign for a well-known car manufacturer. While we’re unable to share details of the campaign due to client confidentiality, each paper wrap was printed with graphics and messaging personalised for the recipient. The result was a mailpack that felt entirely bespoke — highly relevant, highly engaging, and aligned with the premium nature of the brand.
The project demonstrates how direct mail can be elevated from functional to memorable with a more tailored, one-to-one approach.
Why it Matters
Personalisation has long been a key driver of response rates in direct mail — but it’s typically been confined to the letter or insert. Now, with personalised outer wraps, the first impression can be just as meaningful.
Whether you’re launching a product, inviting recipients to an event, or simply reinforcing your brand, personalised paper wrapping delivers:
- Greater impact on the doorstep
- Stronger brand alignment
- More relevance to the recipient
- A sense of exclusivity and value
Connect with your audience
If you’re looking for a smarter way to connect with your audience — and make your direct mail stand out for the right reasons — we’d love to chat.
Contact us on 01480 450661 to find out how personalised paper wrapping could work for your next campaign.
First Mailing services
We have a full range of services that you can choose from:
- Understand your data: successful campaigns are a result of being smart with your data. Need help? We can help source and supply. MORE >
- Make an impact through print: bring your direct mail campaigns to life with a variety of print colours & finishes. MORE >
- Make it personal: improve client engagement and target the right message to the right person. MORE >
- Save time and money: Decrease turnaround time by automating the process of distribution. MORE >
- Paper wrap it: eco-friendly paper wrapping is a high-speed solution for packing mail packs. MORE >
- Poly wrap it: compostable wrapping is a high-speed solution for packing mail packs. MORE >
- Fulfilment that speaks volumes: think outside the box and compile a pack that really talks to your clients. MORE >
- Connect with digital marketing: complement your direct mail campaigns with digital marketing. MORE >
- Postage: benefit from amazing postage discounts to reduce your campaign costs. MORE >