How can you offset postage costs without compromising the impact of your direct mail campaign?
Volume is your friend
When it comes to postage, ‘more is less’. The more mailpacks you send, the lower the unit cost per item. Postage discounts are typically unlocked at certain volume thresholds, so if you’re planning a campaign, scaling up could save you more in the long run.
If you’re not sure what those volume brackets look like, we can talk you through them.
Get your data working harder
Clean data results in better performance and lower costs. Yes, reducing your list might mean you don’t hit the volume discounts, but there’s little value in mailing people who have moved house, passed away, or are no longer interested in your brand.
Cleansing your data avoids wasted spend and supports your environmental goals, too. Want to take it a step further? Use an automated returns service with return codes that update your database with gone aways and new addresses.
Choose cost-efficient packaging
The way your campaign is packed has a direct impact on postage costs. The key is to match your packaging to your campaign objectives:
- Paper wrap: A sustainable and recyclable option that allows for full branding or subtle inline print messaging, as well as personalisation.
- Poly wrap: Still protective but compostable, offering a greener alternative to traditional poly wrapping.
- Naked mailers: Lightweight and simple, ideal for single-message campaigns.
- Enveloped mailers: Best for subscriber or loyalty campaigns with personalised content like discount codes.
Need help deciding? We can help you choose the right solution for your campaign.
Other options to explore
- Format design: Optimising your pack size or layout could shift it into a cheaper postage bracket.
- Consolidated mailings: Combine smaller campaigns to benefit from bulk rates.
- Postage planning: Booking ahead or using economy services where possible can also reduce costs.
Talk to us about the best option for your campaign, and how to get the best value for money and return on investment.
Maximise your marketing budget
We work with clients every day to help them maximise their direct mail budgets through smarter packaging choices, effective data management, and campaign planning that delivers.
Contact us on 01480 450661 to talk about your direct mail campaigns.
First Mailing services
We have a full range of services that you can choose from:
- Understand your data: successful campaigns are a result of being smart with your data. Need help? We can help source and supply. MORE >
- Make an impact through print: bring your direct mail campaigns to life with a variety of print colours & finishes. MORE >
- Make it personal: improve client engagement and target the right message to the right person. MORE >
- Save time and money: Decrease turnaround time by automating the process of distribution. MORE >
- Paper wrap it: eco-friendly paper wrapping is a high-speed solution for packing mail packs. MORE >
- Poly wrap it: compostable wrapping is a high-speed solution for packing mail packs. MORE >
- Fulfilment that speaks volumes: think outside the box and compile a pack that really talks to your clients. MORE >
- Connect with digital marketing: complement your direct mail campaigns with digital marketing. MORE >
- Postage: benefit from amazing postage discounts to reduce your campaign costs. MORE >