When it comes to postage costs for distributing publications, and other direct mail materials, size really does matter. And in more ways than one!
Shape and thickness
The size of the package itself is just one of those ways. Royal Mail introduced charges for handling letters and packages based on the shape and thickness in 2006.
To get the best postage rates, it’s recommended that letters stay within the limits shown below:
For parcels (or packages), the following dimensions are recommended. It’s worth noting that we don’t handle parcels.
Weight
As well as the size and shape, the weight of the mail pack is important. ‘Letters’ are restricted to a maximum weight of 100g, while ‘Large Letters’ must be no heavier than 750g. Mail packs that exceed those weight (and size) restrictions, even by just a fraction, will incur additional fees which can really impact on the overall cost per pack. And if your subscriber list is large, that cost can be seriously significant.
Volume
That brings us nicely onto volume. While we can deliver huge discounts on postage rates for any volume, the more packs you send, the cheaper the postage, per unit.
That said, there’s nothing more costly than distributing 100,000 mail packs to subscribers, for example, only to find that 10% of those are classed as Gone Away, Deceased, or duplicates even. That’s why we offer a data management service alongside our postage solution to cleanse, analyse and profile your data.
Get the best rates
So, is it possible to guarantee the best postage rates, without getting a headache?!
Of course it is!
We can help guide you from start to finish to ensure that your mail pack is the optimal size, shape and weight. We can also help you cleanse your data to ensure you’re not paying out unnecessarily.
Our friendly team is highly experienced and can advise you on how you can benefit from even greater discounts. We can also support you in selecting the best way to wrap your mail pack, whether it be in an envelope, or wrapped in poly or the eco-warrior, paper.
Ready to get started?
Talk to our friendly team on 01480 450661 or contact us to discuss your upcoming campaign to ensure you get the best rates as well as the best results!
First Mailing services
We have a full range of services that you can choose from:
- Understand your data: successful campaigns are a result of being smart with your data. Need help? We can help source and supply. MORE >
- Make an impact through print: bring your direct mail campaigns to life with a variety of print colours & finishes. MORE >
- Make it personal: improve client engagement and target the right message to the right person. MORE >
- Save time and money: Decrease turnaround time by automating the process of distribution. MORE >
- Paper wrap it: eco-friendly paper wrapping is a high-speed solution for packing mail packs. MORE >
- Poly wrap it: compostable wrapping is a high-speed solution for packing mail packs. MORE >
- Fulfilment that speaks volumes: think outside the box and compile a pack that really talks to your clients. MORE >
- Connect with digital marketing: complement your direct mail campaigns with digital marketing. MORE >
- Postage: benefit from amazing postage discounts to reduce your campaign costs. MORE >