Investment in Data is critical to improving engagement with direct mail

Investment in Data is critical to improving engagement with direct mail. First Mailing of Huntingdon have invested in the latest software to deliver accurate address data. Ensuring data has been cleansed of bad address records and updated to be as accurate as possible meeting the criteria for Mailmark is now a realistic target.

“We’ve seen some of the data accuracy improved significantly via our portal which has improved the discounts on postage received by our clients where every 10th of a penny counts!!”, advised Stuart Searle, Managing Director.

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