How To Build a Social Media Campaign

Set Goals and Objectives
Before you can start a social media campaign you need to have goals and objectives in place to know what you want to achieve. These goals and objectives will be the foundation for any social media strategy.

With goals and objectives, you can quickly see where your social media campaign is going and what needs to be done to achieve these goals.

Audit Your Current Social Presence
After creating the goals and objectives for your campaign you should look at where you are currently at with your social media presence. You need to be able to see what social media platforms you get the most interaction & engagement on.

Research
It is always tempting for any business to set up as many social profiles as possible and post on them all, however this can become time consuming and they might not all be getting as much success as you would like. The most important thing to do is do some research on your industry and competitors. You need to see where your ideal customers are and when are they most likely to engage with you.

Create Quality Content
When you know what social platforms you will be focusing on and who your ideal audience is, you can then start creating content that will catch people’s attention. Utilise each social platforms features as much as you can to make sure you are getting the most out of them.

Maybe you don’t have the time or expertise in house to make social media marketing work for your business. Whether you already have an online presence and you are looking to improve it, or if you are starting completely from scratch, our packages are built to suit all your business needs! Take a look here for further information on the set packages available.

If you can’t find what you need or would prefer to give us a call to discuss your requirements, we also create tailor made packages, designed specifically to achieve your campaign objectives.