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Benefits of Social Media Marketing for B2B

Over the past few years there has been a big rise in the amount of businesses using social media as part of their marketing strategy. The Content Marketing Institute stated that 83% of B2B marketers use social media, making it the most common B2B marketing method. Many businesses feel obligated to be on social media because almost everyone else is, however a lot of these businesses don’t realise the importance of social media marketing.

Key Benefits:

Increased Brand Awareness

Having a social media strategy will greatly increase brand awareness and you will be able to engage more easily with potential and existing customers.

Cost Efficient

Social media is much more cost efficient than traditional advertising, as the costs of maintaining a social presence are minimal.

New Opportunities

Social media can offer new opportunities you may miss out on by not having a social presence. Negative comments can be addressed –keeping customers happy and showing potential customers that you care.

Competitive Analysis

Social Media can help you keep an eye on the competition. Businesses are able to see what their competition is doing to recognise what they can improve on and to identify what stands out in their industry.

There are endless benefits to using social media as part of a marketing strategy. At firstMailing we offer Social Media management and engagement services as well as other Digital Marketing services. You can reach the Digital Marketing department to discuss the opportunities available by emailing hannah@firstmailing.co.uk or request a copy of our brochure by emailing info@firstmailing.co.uk

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