Benefits of Social Media Marketing for B2B

Share this!

Over the past few years there has been a big rise in the amount of businesses using social media as part of their marketing strategy. The Content Marketing Institute stated that 83% of B2B marketers use social media, making it the most common B2B marketing method. Many businesses feel obligated to be on social media because almost everyone else is, however a lot of these businesses don’t realise the importance of social media marketing.

Key Benefits:

Increased Brand Awareness

Having a social media strategy will greatly increase brand awareness and you will be able to engage more easily with potential and existing customers.

Cost Efficient

Social media is much more cost efficient than traditional advertising, as the costs of maintaining a social presence are minimal.

New Opportunities

Social media can offer new opportunities you may miss out on by not having a social presence. Negative comments can be addressed –keeping customers happy and showing potential customers that you care.

Competitive Analysis

Social Media can help you keep an eye on the competition. Businesses are able to see what their competition is doing to recognise what they can improve on and to identify what stands out in their industry.

There are endless benefits to using social media as part of a marketing strategy. At firstMailing we offer Social Media management and engagement services as well as other Digital Marketing services. You can reach the Digital Marketing department to discuss the opportunities available by emailing or request a copy of our brochure by emailing

Share this!

What's New:

Latest News:

Investment in Data is critical to improving engagement with direct mail

Investment in Data is critical to improving engagement with direct mail Investment in Data is critical to improving engagement with direct mail. First Mailing of Huntingdon have invested in the latest software to deliver accurate address data. Ensuring data has been cleansed of bad address records and updated to be as accurate as possible meeting the criteria for Mailmark is now a realistic target. “We’ve…

Read more news…

Latest Blog:

First Mailing Brochure

First Mailing Brochure Share this! View Comments (0) Latest Blogs First Mailing BrochureMarch 12, 2019 …read more5 Tips to save money on your direct mail costsMarch 11, 2019 …read moreBenefits of Digital PrintNovember 16, 2018 …read moreHow To Build a Social Media CampaignNovember 2, 2018 …read moreChristmas Marketing Ideas for B2BOctober 5, 2018 …read more123 .vc_custom_1523316358221{margin-bottom: 65px !important;padding-top: 0px !important;background-color: #373739 !important;}.vc_custom_1523312528836{padding-top: 0px !important;}.vc_custom_1523313368232{padding-top: 0px…

Read more blogs…

Newsletter Signup

Keep up to date with our latest news, special events and promotions by subscribing to our newsletter.


If you would like to post a comment on our articles please use the form below. All comments are manually approved so will not appear straight away.

Comments on this entry are closed.