Planning your Christmas Direct Mail Campaign with First Mailing

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It is that time of the year again when you are starting to think about your Christmas Campaigns. If you are thinking of using Direct Mail, firstMailing can give you a dedicated account handler that will deal with your whole campaign from start to finish.

By following the process below, we can help to plan your Christmas Campaign with ease.

Step 1: Design

There are a few things to consider when it comes to designing your direct mail piece. It is important for your mailer to stand out, however, keep it simple and have a clear call to action.
Postage rates are based on format, size and weight of the piece and this will need to be considered when designing your piece, so

Step 2: Data Cleansing

The data aspect of any campaign is vital so don’t take any chances. Once you have targeted your database you will need to ensure it remains cleansed and updated to improve postage discounts. It is also important to make sure your data complies with data protection regulations.

Step 3: Print

Once you have your design and data cleansed it is then time to get your mailer to print. We can advise if your mail piece is better suited to Litho or Digitally production and if they are going to be personalised. At firstMailing, we have the equipment to personalise your mailer to make the recipient feel valued and special.

Step 4: Fulfilment

Have you considered how your direct mail campaign will need to be packaged? Will it be polywrapped, in an envelope or processed as a naked mailer? firstMailing has the equipment to address and fulfil your campaign to get it ready to be put into the postal system.

Step 5: Postage

At firstMailing, we make sure that we are sending your mail via the most economical route. There are many different postal services to choose from once you know the preferred landing date we can then work backwards to ensure enough time is allocated for each stage of the process.

Our account handlers will be able to advise you on this to make sure that you meet your delivery aim.

As Christmas is approaching something else to keep in mind is the Last Posting Dates for Christmas for your mail to land before the Christmas period.

Email for a full list of the last posting dates and for more information call 08456 349 522

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