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What is a Loyalty or Membership card?

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What is a Loyalty or Membership Card?
In Marketing, a loyalty or membership card is normally a plastic or paper card similar to a credit card that identifies your customer’s details and can be used as customer points or rewards card.

What industries are best suited to Membership or Loyalty card schemes?
Football or sports clubs, use them as stadium access cards or to provide membership discounts on customer merchandise purchasing.

Supermarkets, enhance customer loyalty by offering membership points or product discounts to retain business.

Retail stores, incentive’s your customers to earn points by making frequent purchases whilst your organisation builds up a database of everyone that comes into the store.

SME’s – Say thank you & generate repeat business
What are the advantages of Loyalty & Membership Cards?
Improve your marketing technique – Use them as a marketing tool, make your customers feel valued and unique, reward your customers to retain business.

Depending on your industry, a personalised membership card can be of huge benefit to your organisation. By raising brand awareness it can generate extra business and build long lasting relationships with new and existing customers. Being able to track data means you can monitor their spending habits and then be more targeted in your marketing towards them.

firstMailing has the necessary skills to produce, personalise, match and fulfil your membership packs.

If you would like further information on how membership or loyalty cards might be of benefit to your business then email info@firstmailing.co.uk or call one of the team today to discuss in more detail.

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