Ensuring Quality
Data Management
Accurate, compliant and well-structured data is at the heart of every successful campaign. Our data management services ensure your information is clean, compliant and ready to deliver results. From data cleansing and profiling to segmentation and mail sorting, we turn raw data into actionable insights that power smarter, more efficient mailings.
Clean data, better campaigns
Clean, accurate data reduces waste, improves response rates and keeps your campaigns compliant. We carry out a free data audit to assess your database. This includes reporting on duplicated records, PAF updates, gone-away and deceased matches, and checks against both the Mailing Preference Service (MPS) and Telephone Preference Service (TPS).
Our robust processes also support mail sorting, helping you qualify for Mailmark and other postage discounts, reducing campaign costs while improving deliverability.
Supporting every stage of your campaign.
Our data team works hand-in-hand with print, wrapping, fulfilment and postage, ensuring that what starts as data ends up as a perfectly executed campaign. This integrated approach means cleaner mailings, smoother production, and more targeted communication — all from one trusted partner.
From data to insight.
Understanding your audience is key to sending the right message, to the right person, at the right time. Using advanced in-house software and heat mapping, we can analyse, segment and profile your data to identify meaningful trends and behaviours. This, therefore, enables you to tailor content and offers to specific audience groups, creating more engaging and measurable campaigns.
Our data capability also supports the use of personalised QR codes, linking recipients to tailored online content based on their profile or preferences. This not only strengthens engagement but also provides valuable analytics to measure campaign performance and return on investment.
Secure and compliant by design.
Data protection is central to everything we do. All data is managed internally, with no third-party sales or external handling, giving you complete confidence in the security and confidentiality of your information. As we are ISO 27001 certified, we demonstrate our commitment to the highest standards of information security and data integrity.
Our systems for acceptance, verification and storage meet stringent compliance requirements. This ensures full alignment with current data protection legislation. Whether you’re managing customer data, membership lists or marketing databases, you can trust us to handle your information responsibly and securely.
Key Features of our Data Management.
