Direct Mail is still as relevant as ever and despite predictions that it would fade and become redundant, direct mail has made a comeback.
Here are 5 tips to help boost your Direct Mail:
Targeting
Before considering anything else, you will need to decide who you are trying to reach through the campaign. A cost effective campaign needs to be targeted to reach the most appropriate prospects.
Be Creative
Once someone has received the mail they need to be hit with a design that catches their eye to encourage an open. Experiment with formats, shapes and sizes to help your mail get noticed. Also, opting for a size that will stand out amongst a batch of mail can help it get noticed and not be pushed aside with everything else.
Personalisation
Personalisation is proven to make a huge difference in the open rates and responses of direct mail piece. Variable data & image printing allows you to tailor the mail piece to that specific individual. Even something as simple as their name will make an impact.
Use Multiple Channels
For the best results, integrate your campaign across various channels. Integrated campaigns can send recipients from the direct mail piece to a website, social media pages or vice versa. Technology such as QR codes can provide a quick and easy route to those pages.
Review & Analyse
Within any marketing activity it is always important to test and measure a campaign to understand what works and what doesn’t.
By implementing these tips, this will ensure that you can boost your ROI and it will enable your direct mail & business to grow.
If you need any further information on how to improve your Direct Mail campaigns get in contact with First Mailing by calling 08456 349522 or email info@firstmailing.co.uk
