5 Tips to boost your Direct Mail

Share this!

Direct Mail is still as relevant as ever and despite predictions that it would fade and become redundant, direct mail has made a comeback.

Here are 5 tips to help boost your Direct Mail:

Targeting

Before considering anything else, you will need to decide who you are trying to reach through the campaign. A cost effective campaign needs to be targeted to reach the most appropriate prospects.

Be Creative

Once someone has received the mail they need to be hit with a design that catches their eye to encourage an open. Experiment with formats, shapes and sizes to help your mail get noticed. Also, opting for a size that will stand out amongst a batch of mail can help it get noticed and not be pushed aside with everything else.

Personalisation

Personalisation is proven to make a huge difference in the open rates and responses of direct mail piece. Variable data & image printing allows you to tailor the mail piece to that specific individual. Even something as simple as their name will make an impact.

Use Multiple Channels

For the best results, integrate your campaign across various channels. Integrated campaigns can send recipients from the direct mail piece to a website, social media pages or vice versa. Technology such as QR codes can provide a quick and easy route to those pages.

Review & Analyse

Within any marketing activity it is always important to test and measure a campaign to understand what works and what doesn’t.

By implementing these tips, this will ensure that you can boost your ROI and it will enable your direct mail & business to grow.

If you need any further information on how to improve your Direct Mail campaigns get in contact with First Mailing by calling 08456 349522 or email info@firstmailing.co.uk

Share this!

What's New:

Latest News:

Introducing our new eco-friendly paper wrapping service


Introducing our new eco-friendly paper wrapping service Show your customers that you care about the environment by utilising our new and hugely popular paper wrapping service to wrap and send your direct mail campaigns. As well as boasting eco-credentials, our paper wrapping solution offers external advertising space for the products contained in the pack so you can deliver your message before your customer even opens the pack.…


Read more news…

Latest Blog:

Direct mail solutions for the entertainment industry



Direct mail solutions for the entertainment industry Let’s close the curtains on the difficult year gone by, and get ready to shine the spotlight on your upcoming events, performances, conferences, exhibitions and more! The show MUST go on! We provide a range of targeted cross-media services to support the entertainment industry to bring attention to your venue, including: Barcoded tickets Distribution of promotional leaflets, brochures,…


Read more blogs…

Latest From Twitter:

Whether you’re looking for a printing partner who can manage short runs of flyers, booklets or letters, or higher volume print runs of leaflets and brochures, we can help.

Visit our website to find out how we can help lift your ideas off the page!
https://t.co/UM5BtH8bU5

Newsletter Signup

Keep up to date with our latest news, special events and promotions by subscribing to our newsletter.




Comments

If you would like to post a comment on our articles please use the form below. All comments are manually approved so will not appear straight away.

Comments on this entry are closed.