The management of Newstrade Publishing is very different to subscription management. With subscription magazines the priorities centre around the management of subscription renewals, payment processing, the handling of back issues, as well, of course, those practical elements of wrapping and distributing the publication itself.
With Newstrade Publishing, the priority is preparing the magazines for distribution through logistics providers, such as Menzies, and ensuring it’s in a state fit for purpose.
Wrapping newstrade publications
A key priority for supermarkets, news agents and other newstrade outlets, is ensuring the inserts of a publication remain inside the magazine. While inserts can be stapled into a publication during the printing stage of the process, the cost can be incredibly high. Cheaper alternatives include wrapping the publication and its inserts in poly or paper.
Both wrappings can comfortably hold the publication and its inserts in one neat package. Both run on automated wrapping lines making the process fast from start to finish. And both wrappings offer protection from the elements.
There is an obvious difference between poly and paper though in that poly is clear, making the contents visible to the browsing consumer. While this could be deemed a great benefit, it is important to remember sustainability is high on everyone’s agenda these days. While poly wrapping is more sustainable than it used to be, it isn’t as eco-friendly as paper wrapping which is both recyclable and sustainable in that the paper is either already recycled or comes from sustainable sources.
Of course, why would you place a beautifully designed publication inside a white paper wrapping? The simple answer is you don’t have to! The wrapping can be printed to replicate the publication ensuring both the brand and the all-important front-page content is still clearly visible to the browsing consumer, all wrapped up in a sustainable package.
Fast turnaround
Newstrade publishing is fast paced, often with copy supplied last minute. The benefit of working with a mailing house, such as First Mailing, is that they are used to working to short deadlines. As such, we can deliver fast turnaround of bespoke wrap and can deliver wrapped publications directly into the hubs, if required. And unlike subscription publishing, newstrade runs tend to be smaller making it even easy to deliver to tight timescales.
Cover mounts and backing cards
If poly wrapping is the best solution for your publication, we can manage the insertion of cover mounts and backing cards, with messages, to avoid printed poly. Our packing is all automated which ensures consistency and speed. The cover mounts and backing cards can either be supplied by you alongside the publication, or we can manage the insert printing and packing.
Subscription and newstrade
While newstrade and subscription publishing have different distribution routes, the work itself is very similar and so it makes sense to deal with just one supplier to manage both aspects.
Ready to get started?
At First Mailing, we offer Paper Wrapping and Poly Wrapping solutions giving publishers the choice of material. We can work within your supply chain to deliver professionally wrapped publications for the newstrade.
Talk to our friendly team on 01480 450661 or contact us to discuss the management of your newstrade.
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