The distribution management process of attracting a new subscriber leads to a journey of timely delivery at the lowest cost, maintaining engagement and updating details, particularly at the renewal stage, to secure a long-term relationship with your brand.
Data cleansing is critical to ensure the maximum postage discounts can be received
Clean data isn’t about correcting wrong address data, it’s about making sure the address details are PAF compliant to meet the criteria for Subscription Mailmark discount rates.
When a consumer subscribes to receive a brand magazine or catalogue, their mailing data should be correct as at that time. But what happens when people move or die? The wastage costs, let alone environmental costs, incurred because of unclean data can be significant.
Renewals Mailings
We love the 3, 2, 1 approach to communicating the position with the current subscription; it’s simple and isn’t too pushy. However, this isn’t always the trigger needed, especially in a commercial environment where the person opening the mail may not necessarily be paying for it!
Renewals generation can be via an electronic or physical method but typically drives the payment for the new subscription, especially when used in conjunction with an incentive or a QR link to payment routes.
How First Mailing can help
Here, at First Mailing, we manage data, subscriptions and distributions for a considerable number of publications each year.
We carry out free data audits for our customers to give them a clear picture of the state of their data. Using our internal systems for data management, we can then verify and cleanse the data to the highest standards.
Once the data has been cleansed, we can mailsort the data to take advantage of the highest postage discounts.
Talk to us about subscription management?
Talk to our friendly team on 01480 450661 or contact us to discuss the data, subscription management and distribution of your publications.
First Mailing services
We have a full range of services that you can choose from:
- Understand your data: successful campaigns are a result of being smart with your data. Need help? We can help source and supply. MORE >
- Make an impact through print: bring your direct mail campaigns to life with a variety of print colours & finishes. MORE >
- Make it personal: improve client engagement and target the right message to the right person. MORE >
- Save time and money: Decrease turnaround time by automating the process of distribution. MORE >
- Paper wrap it: eco-friendly paper wrapping is a high-speed solution for packing mail packs. MORE >
- Poly wrap it: compostable wrapping is a high-speed solution for packing mail packs. MORE >
- Fulfilment that speaks volumes: think outside the box and compile a pack that really talks to your clients. MORE >
- Connect with digital marketing: complement your direct mail campaigns with digital marketing. MORE >
- Postage: benefit from amazing postage discounts to reduce your campaign costs. MORE >