One piece mailers are a great solution for a personalised direct mail campaign. A one-piece mailer is just that, one piece. Light weight paper is folded in on itself so that the inner piece, which can be personalised, is wrapped inside its own envelope. The outer wrapping of the paper can be fully branded. The mailer is sealed with glue, ready for posting.
Discounted postage.
As the mailer is super lightweight, the postage is also light weight! But the added benefit of one piece mailers is that they are technically enveloped mailers meaning they meet the required standards for MailMark Economy giving you access to greater discounted postage prices.
Environmentally friendly mailer.
The paper we use to print one piece mailers can be 100% recycled or from sustainable sources, so it is also a great solution for eco-conscious businesses. Your mailer can be printed in full colour to ensure it is on-brand and eye catching.
One size doesn’t fit all.
We’ve mentioned personalisation, so how does it work?
Simply put, our software and folding capabilities ensure the personalised messaging inside the mailer matches the address on the outside of the mailer. For example, if you collect your customers’ preferences, the inner messaging can reflect the individual you are mailing, rather than being a generic, one size fits all, campaign. This personalisation generates a greater return on investment and so is a great benefit of one-piece mailers.
But, is there a best size?
While one size doesn’t fit all in terms of messaging, we’re often asked if there’s an optimum size for the mailer itself. Our experience is that the maximum letter size of 165 x 240mm finished size often yields the greatest interaction. That said, there are times when a larger finish size, or even a smaller one, are needed! In other words, be flexible and look at what message you’re trying to convey, what your budget is and the impact you’re trying to make.
If in doubt, please talk to our team of mailing experts.
Ready for one-piece mailers?
Talk to our friendly team on 01480 450661 or contact us to discuss your one-piece mailer and all the options available to ensure a successful campaign.
First Mailing services
We have a full range of services that you can choose from:
- Understand your data: successful campaigns are a result of being smart with your data. Need help? We can help source and supply. MORE >
- Make an impact through print: bring your direct mail campaigns to life with a variety of print colours & finishes. MORE >
- Make it personal: improve client engagement and target the right message to the right person. MORE >
- Save time and money: Decrease turnaround time by automating the process of distribution. MORE >
- Paper wrap it: eco-friendly paper wrapping is a high-speed solution for packing mail packs. MORE >
- Poly wrap it: compostable wrapping is a high-speed solution for packing mail packs. MORE >
- Fulfilment that speaks volumes: think outside the box and compile a pack that really talks to your clients. MORE >
- Connect with digital marketing: complement your direct mail campaigns with digital marketing. MORE >
- Postage: benefit from amazing postage discounts to reduce your campaign costs. MORE >