First Mailing’s Kraft-y Crack
In a first for the ever-changing paper wrap market, First Mailing has developed a white coated Kraft paper wrapping that is 100% recycled and can be litho, inkjet or digitally printed.
Peelable glue can also be used to produce these sustainable packs that can be opened without tearing.
The publishing industry has shown a great interest in this new opportunity and sees the use of recycled paper that sends a positive message to consumers.
Poly vs Paper.
Traditionally, publishers have opted for poly wrap, mainly due to a lack of choice, but as consumers become more environmentally conscious, so are publishers.
The publisher’s choice of paper wrap over poly wrap could have a positive impact on the news trade. Faced with shelves of competing titles in a shop, sustainability does have a part to play for the undecided, environmentally conscious, consumer.
They say never judge a book by its cover, but perhaps a publication will be judged by its wrap. While poly wrap does carry some eco credentials, paper wrap is the eco-warrior!
Coated Kraft Paper.
The beauty of paper wrapping is that our white coated Kraft paper wrap can be litho, inkjet or digitally printed to ensure the pack is as appealing to the consumer as its poly wrapped counter. The wrap can ensure brand visibility with a bold splash of eco pizzazz.
The main benefit of our white coated Kraft paper it is fully sustainable. It is recycled and yet offers a white finish for colour print finish.
Whether your packs are headed for the news trade or are for postal distribution to subscribers, the contents are safe and protected.
Peelable Packs.
We use peelable glue which ensures these sustainable packs can be opened without tearing. It also gives the recipient the option to continue using the wrap as a holder for the contents.
Become a Sustainable Publisher.
The paper is now in stock and ready for use to wrap your publications. If you are serious about sustainable publishing (and you really should be if you aren’t already!), contact us on 01480 450661 to talk about our Kraft paper wrapping options and ask us for a no obligation quote.
First Mailing services
We have a full range of services that you can choose from:
- Understand your data: successful campaigns are a result of being smart with your data. Need help? We can help source and supply. MORE >
- Make an impact through print: bring your direct mail campaigns to life with a variety of print colours & finishes. MORE >
- Make it personal: improve client engagement and target the right message to the right person. MORE >
- Save time and money: Decrease turnaround time by automating the process of distribution. MORE >
- Paper wrap it: eco-friendly paper wrapping is a high-speed solution for packing mail packs. MORE >
- Poly wrap it: compostable wrapping is a high-speed solution for packing mail packs. MORE >
- Fulfilment that speaks volumes: think outside the box and compile a pack that really talks to your clients. MORE >
- Connect with digital marketing: complement your direct mail campaigns with digital marketing. MORE >
- Postage: benefit from amazing postage discounts to reduce your campaign costs. MORE >